tax experts for sports industry


The industry leaders in international sports tax for ultra high-net worth athletes. We provide clear and responsible advice to our global client base across the sports industry.

A distinctive approach to tax from the people who know it best

Elite athletes know the marginal gains that come from working with experts in specialist fields, from nutrition to sports psychology. When it comes to the complex finances of athletes playing internationally, tax planning and advice provided by Chartered Tax Advisers specialising in sport is essential.

At Juno, we recognise the need for specialist tax knowledge in an industry that has been targeted with tax evasion schemes and poor guidance. Our mission is to protect your wealth and business interests at every stage of your career. We do this by providing responsible tax planning and advice from internationally qualified advisors. We are exclusive with whom we work with to ensure our clients receive a dedicated, in-person approach to their tax affairs.

tax advice for boxers

Your tax team

Sofia Thomas Co-Founder & Partner

Sofia Thomas is a Chartered Tax Advisor and CEO of Juno. She is an award-winning tax expert and a lecturer in tax. Sofia is regularly instructed as an expert for contentious tax disputes and has extensive experience in international tax matters, working with non- domiciles and expatriates. She has had articles published in industry-leading publications, such as Taxation Magazine, and regularly speaks at Top 500 legal firms about tax issues. Sofia is an expert contributor for the BBC, a representative of HMRC’s Wealthy External Forum and a Committee Member of the Tax Technical Steering Group.

Roman Horton Co-Founder & Partner

Roman Horton is the Director of Juno, managing our sales and client experience. Prior to their role with Juno, Ro was the director of a successful consultancy focused on implementing inclusive strategies for global firms. Ro has worked as an award-winning advisor for US investment bank, Citigroup, developing industry-leading strategies. Along with their business experience, Ro brings a passion for football to Juno as an FA Level 1 accredited coach and member of the FA’s 100FC programme.

International tax planning and advice

Our team are experienced in handling sensitive cases of ultra high-net worth individuals and work with their current advisors to achieve optimum results. We’re focused on building long term relationships which is why our advisors only promote responsible tax planning and advice. We believe that the strongest relationships are built through face-to-face advice with you so that we can help you understand your position and answer any of your questions.